MeasureSquare vs RollMaster
Head-to-head comparison of pricing, features, integrations, and use-case fit.
MeasureSquare
Flooring takeoff and estimating software with laser-measure and floor-plan design
- Starting price
- From $54/mo
- Aggregate rating
- 4.6 / 5
- Best team size
- 1-50
- Free trial
- No
RollMaster
Scalable cloud ERP for residential and commercial flooring dealers and contractors
- Starting price
- Custom quote
- Aggregate rating
- —
- Best team size
- 5-500
- Free trial
- No
What actually separates them
Only the points where MeasureSquare and RollMaster genuinely differ, from our verified data. Everything they share is further down.
- → Price transparency: MeasureSquare publishes a starting price (From $54/mo). RollMaster does not, so comparing them costs you a sales call.
- → Features the other lacks: MeasureSquare has material_takeoffs, 3d_modeling, mobile_estimates; RollMaster has inventory, job_costing, purchase_orders.
Quick verdict
MeasureSquare: Flooring dealers and installers who need precise carpet, vinyl, and roll-goods takeoffs with material and waste calculation on a mobile, laser-measure workflow.
RollMaster: Residential and commercial flooring dealers and contractors that need a scalable, multi-location ERP and expect to grow into larger, multi-company operations.
Decision matrix — which one is right for you?
Pick MeasureSquare if…
- → Your situation matches MeasureSquare's target profile: Flooring dealers and installers who need precise carpet, vinyl, and roll-goods takeoffs with material and waste calculation on a mobile, laser-measure workflow
Pick RollMaster if…
- → Your situation matches RollMaster's target profile: Residential and commercial flooring dealers and contractors that need a scalable, multi-location ERP and expect to grow into larger, multi-company operations
Pricing side-by-side
| Tier | MeasureSquare | RollMaster |
|---|---|---|
| Tier 1 | Mobile (iPad/iPhone) — $49/mo | Custom quote — Custom |
| Tier 2 | Multi-family (iPad) — $79/mo | — |
| Tier 3 | Multi-family (Windows) — $149/mo | — |
| Tier 4 | Commercial (Windows) — $179/mo | — |
RollMaster uses custom-quoted pricing (typically $250-$800/user/mo for enterprise FSM platforms); MeasureSquare has transparent public pricing starting at $54/mo. If budget predictability matters, MeasureSquare wins on transparency alone. If you need enterprise-tier features and don't mind the sales process, RollMaster's custom pricing reflects the deeper feature set.
Pros & cons
MeasureSquare
- + Native QuickBooks integration (bidirectional sync)
- − Priced per user AND per platform, so iPad and Windows editions are billed separately and seats add up
- − It is an estimating/takeoff specialist, not a full dealer ERP, so you still need a POS and accounting system alongside it
RollMaster
- + Native QuickBooks integration (bidirectional sync)
- + Broad feature coverage (8 core features)
- − No public pricing and an enterprise feature set make it more than small shops need
- − As a long-established dealer ERP, the interface and onboarding are heavier than lightweight modern all-in-ones
- − No public pricing — sales call required for a quote
Implementation timeline comparison
MeasureSquare
1-3 weeks self-service onboarding
RollMaster
Not published; the vendor quotes per account, so ask for the onboarding plan in writing before signing
Enterprise-tier platforms ($250+/user/mo) typically require 3-6 months with dedicated admin time, custom pricebook setup, and phased rollout to field techs. Mid-tier platforms reach operational status in 4-8 weeks with optional paid onboarding. Entry-tier platforms are designed for self-service onboarding in 1-3 weeks. Always plan for 2-4 weeks of parallel operation with your existing system before cutting over.
Feature comparison
Only in MeasureSquare
- + material takeoffs
- + 3d modeling
- + mobile estimates
- + mobile app
Both have
- ✓ estimating
- ✓ reporting
Only in RollMaster
- + inventory
- + job costing
- + purchase orders
- + invoicing
- + multi location
- + scheduling
Integrations
Only in MeasureSquare
— None unique —
Both integrate with
- ✓ quickbooks
Only in RollMaster
— None unique —
Which fits better in each trade
| Trade | MeasureSquare fit | RollMaster fit | Winner |
|---|---|---|---|
| Flooring | 9 / 10 | 9 / 10 | Tie |
Vertical-fit scores combine feature coverage, customer base concentration, and the tool's own positioning for the trade. See methodology.
Frequently asked questions
Which is better, MeasureSquare or RollMaster?
Neither is universally better — they target different buyers. MeasureSquare is best for Flooring dealers and installers who need precise carpet, vinyl, and roll-goods takeoffs with material and waste calculation on a mobile, laser-measure workflow. RollMaster is best for Residential and commercial flooring dealers and contractors that need a scalable, multi-location ERP and expect to grow into larger, multi-company operations. See the decision matrix above for situation-specific guidance, or jump to the per-vertical winner table if you're in a specific trade.
Is MeasureSquare cheaper than RollMaster?
Both MeasureSquare and RollMaster use custom pricing or have similar entry costs — request quotes from both to compare apples-to-apples for your specific team size.
Can MeasureSquare and RollMaster integrate with QuickBooks?
MeasureSquare integrates with QuickBooks natively. RollMaster integrates with QuickBooks natively. Both work with QuickBooks Online; confirm QuickBooks Desktop support before signing if your accountant uses Desktop.
Do MeasureSquare or RollMaster offer a free trial?
MeasureSquare: no free trial advertised; demo on request. RollMaster: no free trial advertised; demo on request.
How long does MeasureSquare vs RollMaster take to implement?
MeasureSquare: 1-3 weeks self-service onboarding. RollMaster: Not published; the vendor quotes per account, so ask for the onboarding plan in writing before signing. Implementation length scales with pricing tier — enterprise platforms ($250+/user/mo) require 3-6 months with dedicated admin time; mid-tier platforms typically reach operational status in 4-8 weeks with optional paid onboarding.
Can I migrate from MeasureSquare to RollMaster (or vice versa)?
Yes, but expect data normalization work. Customer records and active jobs typically import cleanly via CSV. Historical job data, recurring service agreements, and custom pricebooks rarely transfer perfectly — most shops leave historical data in the source system as archival reference rather than migrating it. Budget 2-4 weeks of parallel operation between the two systems during the cutover.
MeasureSquare vs RollMaster: which has better customer support?
Both MeasureSquare and RollMaster offer email support across all tiers, with phone and live chat typically reserved for higher tiers. Response time SLAs vary by tier — entry-tier customers usually get 24-48 hour email response; enterprise customers get dedicated account managers with same-day response. Read recent G2 reviews specifically for support-quality signals before committing.
Which is better for solo contractors vs growing teams?
For solo contractors and 2-3 person teams, the lower-priced option (either) typically wins on cost without sacrificing core features. For growing teams (5-15 employees), evaluate based on which platform's upper tiers include the features you'll need at your 12-18 month projected scale rather than buying for today's team size. For established 15+ employee operations, the depth of enterprise features (reporting, multi-location, marketing attribution) matters more than entry-tier price.
Need a deeper look?
See our full reviews with detailed pricing tiers, integration depth, and weaknesses.
Should your product be in this comparison?
We review MeasureSquare and RollMaster against their own published pricing and terms, and we publish the cons next to the pros. If you build a competing product and it is not covered here, send it to us and it gets the same treatment.
Listings are free. No vendor can pay for placement, for a score, or to have a documented con removed. Read this page first and decide whether you want that.