Roofr vs ServiceTitan
Head-to-head comparison of pricing, features, integrations, and use-case fit.
Roofr
Modern roofing platform with instant aerial measurements
- Starting price
- Free tier available
- Aggregate rating
- 4.7 / 5
- Best team size
- 1-25
- Free trial
- 14 days
ServiceTitan
All-in-one software for the trades
- Starting price
- Custom quote
- Aggregate rating
- 4.4 / 5
- Best team size
- 10+
- Free trial
- No
Quick verdict
Roofr: Residential roofing contractors wanting modern UX with built-in aerial measurements and instant quoting.
ServiceTitan: Enterprise trades businesses ($1M+ revenue, 10+ technicians) wanting depth and reporting.
User ratings favor Roofr (4.7 vs 4.4).
Decision matrix — which one is right for you?
Pick Roofr if…
- → Your situation matches Roofr's target profile: Residential roofing contractors wanting modern UX with built-in aerial measurements and instant quoting
- → You want to try before buying — Roofr offers a 14-day free trial; ServiceTitan requires a demo
- → Post-purchase satisfaction matters — Roofr has a higher aggregate user rating (4.7 vs 4.4 on G2 + Capterra)
Pick ServiceTitan if…
- → Your situation matches ServiceTitan's target profile: Enterprise trades businesses ($1M+ revenue, 10+ technicians) wanting depth and reporting
- → You serve multiple trades — ServiceTitan covers 6 verticals vs Roofr's 1
- → Integration ecosystem matters — ServiceTitan has 7 native integrations vs Roofr's 4
Pricing side-by-side
| Tier | Roofr | ServiceTitan |
|---|---|---|
| Tier 1 | Free — Free | Starter — Custom |
| Tier 2 | Pro — $69/mo | Essentials — Custom |
| Tier 3 | Premium — $179/mo | The Works — Custom |
| Tier 4 | Elite — $359/mo | — |
ServiceTitan uses custom-quoted pricing (typically $250-$800/user/mo for enterprise FSM platforms); Roofr has transparent public pricing starting at $0/mo. If budget predictability matters, Roofr wins on transparency alone. If you need enterprise-tier features and don't mind the sales process, ServiceTitan's custom pricing reflects the deeper feature set.
Pros & cons
Roofr
- + 14-day free trial, no credit card required
- + Higher aggregate user rating (4.7 / 5)
- + Native QuickBooks integration (bidirectional sync)
- + Built-in Stripe payment processing
- + Broad feature coverage (8 core features)
- − Newer platform with smaller customer base than AccuLynx
- − Less mature insurance restoration workflow
- − Limited supplier ordering integrations vs AccuLynx
ServiceTitan
- + Native QuickBooks integration (bidirectional sync)
- + Covers 6 trade verticals — strong multi-vertical fit
- + Broad feature coverage (8 core features)
- + 14 years of product maturity (founded 2012)
- − Expensive
- − Long implementation (3-6 months)
- − Steep learning curve
- − No transparent pricing
- − No free trial (Roofr offers 14 days)
Implementation timeline comparison
Roofr
1-3 weeks self-service onboarding
ServiceTitan
3-6 months for full deployment with dedicated implementation manager
Enterprise-tier platforms ($250+/user/mo) typically require 3-6 months with dedicated admin time, custom pricebook setup, and phased rollout to field techs. Mid-tier platforms reach operational status in 4-8 weeks with optional paid onboarding. Entry-tier platforms are designed for self-service onboarding in 1-3 weeks. Always plan for 2-4 weeks of parallel operation with your existing system before cutting over.
Feature comparison
Only in Roofr
- + aerial measurements
- + instant quotes
- + material takeoffs
- + contracts
- + payment processing
- + customer portal
- + proposal builder
- + drone imagery
Both have
Only in ServiceTitan
- + call booking
- + dispatching
- + marketing attribution
- + inventory
- + payroll
- + membership management
- + pricebook pro
- + ai dispatcher
Integrations
Only in Roofr
- + hover
- + stripe
- + zapier
Both integrate with
- ✓ quickbooks
Only in ServiceTitan
- + sage
- + google ads
- + mailchimp
- + twilio
- + salesforce
Which fits better in each trade
| Trade | Roofr fit | ServiceTitan fit | Winner |
|---|---|---|---|
| Roofing | 9 / 10 | 9 / 10 | Tie |
Vertical-fit scores combine feature coverage, customer base concentration, and the tool's own positioning for the trade. See methodology.
Frequently asked questions
Which is better, Roofr or ServiceTitan?
Neither is universally better — they target different buyers. Roofr is best for Residential roofing contractors wanting modern UX with built-in aerial measurements and instant quoting. ServiceTitan is best for Enterprise trades businesses ($1M+ revenue, 10+ technicians) wanting depth and reporting. See the decision matrix above for situation-specific guidance, or jump to the per-vertical winner table if you're in a specific trade.
Is Roofr cheaper than ServiceTitan?
Both Roofr and ServiceTitan use custom pricing or have similar entry costs — request quotes from both to compare apples-to-apples for your specific team size.
Can Roofr and ServiceTitan integrate with QuickBooks?
Roofr integrates with QuickBooks natively. ServiceTitan integrates with QuickBooks natively. Both work with QuickBooks Online; confirm QuickBooks Desktop support before signing if your accountant uses Desktop.
Do Roofr or ServiceTitan offer a free trial?
Roofr: 14-day free trial, no credit card required. ServiceTitan: no free trial advertised; demo on request.
How long does Roofr vs ServiceTitan take to implement?
Roofr: 1-3 weeks self-service onboarding. ServiceTitan: 3-6 months for full deployment with dedicated implementation manager. Implementation length scales with pricing tier — enterprise platforms ($250+/user/mo) require 3-6 months with dedicated admin time; mid-tier platforms typically reach operational status in 4-8 weeks with optional paid onboarding.
Can I migrate from Roofr to ServiceTitan (or vice versa)?
Yes, but expect data normalization work. Customer records and active jobs typically import cleanly via CSV. Historical job data, recurring service agreements, and custom pricebooks rarely transfer perfectly — most shops leave historical data in the source system as archival reference rather than migrating it. Budget 2-4 weeks of parallel operation between the two systems during the cutover.
Roofr vs ServiceTitan: which has better customer support?
Both Roofr and ServiceTitan offer email support across all tiers, with phone and live chat typically reserved for higher tiers. Response time SLAs vary by tier — entry-tier customers usually get 24-48 hour email response; enterprise customers get dedicated account managers with same-day response. Read recent G2 reviews specifically for support-quality signals before committing.
Which is better for solo contractors vs growing teams?
For solo contractors and 2-3 person teams, the lower-priced option (either) typically wins on cost without sacrificing core features. For growing teams (5-15 employees), evaluate based on which platform's upper tiers include the features you'll need at your 12-18 month projected scale rather than buying for today's team size. For established 15+ employee operations, the depth of enterprise features (reporting, multi-location, marketing attribution) matters more than entry-tier price.
Need a deeper look?
See our full reviews with detailed pricing tiers, integration depth, and weaknesses.