Roofr Review
Roofing software that combines its own roof measurement reports with a CRM, proposals and payments
Fit Score
Fit Score
▸ How we scored Roofr: 9.7/10
| Factor | Weight | Sub-score |
|---|---|---|
| Vertical fit (best trade) | 60% | 10.0/10 |
| Pricing transparency | 20% | 10.0/10 |
| Integration coverage | 20% | 8.3/10 |
Weighted composite, applied identically to every vendor; no vendor pays to change it. Full Fit Score methodology →
WrenchStack may earn a commission or a referral reward if you sign up through a tracked link on this page. The vendor pays it and we add no charge of our own. Neither is an input to the Fit Score or to how we order tools. How we make money.
Quick verdict
Roofr is best for Residential roofing contractors who want measurement reports, proposals, e-signatures, payments and material ordering in one system, with unlimited users on every plan. Pricing starts with a free tier. Trade fit of 8/10 or higher: Roofing.
Reviews on review sites
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read Roofr's current reviews at the source.
About Roofr
Roofr is software for roofing contractors that combines roof measurement reports with a CRM, proposals, invoicing, payments and material ordering. Roofr says CEO Richard Nelson, a third-generation roofer, started the company in 2016 with CTO Kevin Redman, and that it joined Y Combinator in 2017. The company says thousands of roofing contractors across North America use it.
Roofr Reports are roof measurement reports that give pitch and roofing squares and calculate materials from your waste factor. Roofr says paid subscribers get reports in 2 hours or less, and Measure+ subscribers choose 2-hour or 6-hour delivery. Proposals pull measurements from the report and support custom templates, several options for the homeowner to pick from, discounts, change orders and on-the-spot e-signatures, and Roofr shows when a proposal has been opened. A signed proposal becomes a material list, and Roofr can check prices and stock and send orders to ABC Supply, QXO (formerly Beacon) and SRS Distribution.
The CRM side has drag-and-drop job boards, automated actions (such as changing a job's status or assigning tasks), a calendar, invoicing, SMS texting with templates and performance reporting. Roofr Payments takes cards and ACH: Roofr lists 2.8% plus 30 cents for Visa, Mastercard and Discover, 3.25% plus 30 cents for American Express and 0.5% for ACH (capped at $40), and you can pass these fees on to the customer. Paid add-ons include the Instant Estimator (a link where homeowners get a price based on your own pricing, measured from satellite imagery), Roofr Sites and an AI Receptionist. On phones, Roofr runs as a web app added to the home screen rather than an App Store or Google Play download.
Pricing is per company, and every plan card lists unlimited users. Starter is free, with $19 measurement reports, 1 job board, 10 trial proposals and invoices and 5 automated actions. Measure+ starts at $109 a month billed monthly and lowers reports to $13 with faster delivery. Essentials is $249 a month ($209 on annual billing) and adds unlimited proposals, invoices and work orders, card and ACH payments, unlimited e-signatures and SMS texting. Scale is $349 a month ($299 annual) and adds 7 job boards, crew management, 25+ automated actions, a performance dashboard, profit margins and job costs, QuickBooks integration and role-based permissions. Roofr says there are no setup or onboarding fees, and you can pay month to month or sign an annual contract.
The trade-off: Roofr is built only for roofing, and several tools a growing company may want (QuickBooks, crew management, job costing, role permissions) start on Scale. Teams that rely on a native mobile app should test the web app on their crews' phones before switching.
Pricing
| Tier | Price | Notes |
|---|---|---|
| Starter | Free | |
| Measure+ | $109/mo | Lowest price in this table |
| Essentials | $209/mo | |
| Scale | $299/mo | Highest price in this table |
Per company; every plan card lists unlimited users. Starter is free ($19 measurement reports, 1 job board, 10 trial proposals, invoices and work orders, 5 automated actions). Essentials is $209/mo billed yearly or $249 billed monthly, and Scale $299/mo billed yearly or $349 monthly. Measure+ is $109/mo billed monthly (6-hour or 2-hour report delivery, $13 reports, ESX files $10 per report); its card also reads 'or $209/mo billed yearly', the same as Essentials and higher than its monthly price, so its headline stays $109. Paid plans get $13 measurement reports. Month-to-month or annual contract; Roofr says annual billing saves up to 15% and there are no setup or onboarding fees. Instant Estimator, Roofr Sites and AI Receptionist are paid add-ons (Sites and AI Receptionist $99/mo, or $85/mo billed yearly). Verified against roofr.com/pricing 2026-10-08.
Roofr has a free tier (15 of the 127 tools we list have one). The pricing note above lists what the free plan includes and its limits; check them against your team size and job volume before you plan around it.
Pricing verified 2026-10-08. Prices can change, so confirm them with Roofr before purchasing.
Cost by crew size
Monthly cost of the cheapest Roofr plan that allows each number of users, worked out from the plan prices and user rules on its pricing page, counting every tech as a full user. Plan prices and extra-user fees only: job, appointment and other usage limits, add-ons, setup fees and payment processing are not included; where a plan's usage limit is recorded, it is named under the figure.
| Users | Billed annually where offered | Billed monthly |
|---|---|---|
| 1 | $0/mo Starter, 10 trial proposals, invoices and work orders | $0/mo Starter, 10 trial proposals, invoices and work orders |
| 3 | $0/mo Starter, 10 trial proposals, invoices and work orders | $0/mo Starter, 10 trial proposals, invoices and work orders |
| 5 | $0/mo Starter, 10 trial proposals, invoices and work orders | $0/mo Starter, 10 trial proposals, invoices and work orders |
| 10 | $0/mo Starter, 10 trial proposals, invoices and work orders | $0/mo Starter, 10 trial proposals, invoices and work orders |
Source: roofr.com/pricing, read 2026-10-08.
Switching from another tool? Estimate the 12-month cost of switching →
Key features
Integrations
Pros
- + Measurements, proposals and payments in one place
Measurement data flows into proposals, a signed proposal becomes a material list, and invoices and card or ACH payments run in the same system.
- + Unlimited users on every plan
Roofr says it does not charge per seat, so adding sales reps or office staff does not change the monthly price.
- + Free plan to start
The Starter plan costs nothing and includes a job board, 10 trial proposals and invoices and pay-per-report measurements, so you can test it on real jobs.
- + Supplier ordering built in
Roofr pulls material pricing and sends orders to ABC Supply, QXO (formerly Beacon) and SRS Distribution from the field.
- + Month-to-month billing, no setup fee
You can pay monthly without a contract, or annually to save up to 15%, and Roofr says there are no setup or onboarding fees.
- + Instant Estimator for lead capture
The Instant Estimator add-on gives homeowners a price from your own pricing based on satellite imagery of their roof, and creates a job card for follow-up.
Cons
- − Roofing only
Roofr is designed for roofing contractors. Companies that also sell siding, windows or general remodeling get a roofing-focused workflow.
- − Key tools on the top plan
QuickBooks integration, crew management, job costing and role-based permissions are on Scale at $349 a month billed monthly.
- − No native mobile app
Roofr runs in the phone's browser and can be added to the home screen, but it is not an App Store or Google Play download.
- − Reports and add-ons cost extra
Measurement reports are billed per report ($19 on Starter, $13 on paid plans), and the Instant Estimator, Roofr Sites and AI Receptionist are paid add-ons.
- − Payment processing fees
Roofr Payments charges 2.8% plus 30 cents per card payment (3.25% plus 30 cents for American Express) and 0.5% for ACH, unless you pass the fees to customers.
Implementation
Start on the free Starter plan and run a few measurement reports and proposals, then choose a paid plan: Essentials for unlimited proposals, invoices and card or ACH payments, Scale for QuickBooks, crew management and job costing. Build proposal templates with your branding, options and terms, and set your waste factor and material choices so signed proposals produce accurate material lists. If you buy from ABC Supply, QXO or SRS, connect those accounts for pricing and ordering. Turn on Roofr Payments if you want to collect by card or ACH, and decide whether to pass processing fees to customers. Have field staff add the Roofr web app to their phone home screens. Use the Zapier app if you need to send new leads or proposal events to other tools.
Best for / Watch out for
Best for
Residential roofing contractors who want measurement reports, proposals, e-signatures, payments and material ordering in one system, with unlimited users on every plan
Watch out for
Built for roofing only. There is no App Store or Google Play app (Roofr runs as a web app you add to your home screen), and QuickBooks, crew management and job costing start on the Scale plan ($299 a month billed yearly, $349 monthly).
Available for these trades
WrenchStack Awards
Editorial recognitions Roofr received in our 2026 awards. See full methodology →
Alternatives to Roofr
Matched on tool type, shared trades, price tier and team size.
30-day free trial.
7-day free trial.
Costs more at $25/mo; 14-day free trial.
Quote-only pricing, so compare on fit not cost; also strong for roofing; 14-day free trial.
Solo contractors and small trades teams that want a free, all-in-one estimating, invoicing, and job-management app on mobile
Costs more at $182/mo.
User reviews
Write a review →No user reviews yet for Roofr
If you use Roofr, you can write the first review. Every review is moderated by hand before it is published.
Write the first review →Write a review of Roofr
Every review is moderated by hand before it is published, and a review can be declined. If you leave an email address, we may use it to confirm that you use Roofr.
Frequently asked questions
How much does Roofr cost?
Starter is free. Measure+ starts at $109 a month billed monthly, Essentials is $249 a month ($209 on annual billing) and Scale is $349 a month ($299 annual). Measurement reports are $13 each on paid plans and $19 on Starter. Add-ons such as the Instant Estimator cost extra.
Does Roofr charge per user?
No. Roofr says it does not charge per seat, and every plan card lists unlimited users.
Is there a free version of Roofr?
Yes. The Starter plan is free and includes 1 job board, 10 trial proposals and invoices, 5 automated actions and measurement reports at $19 each. Roofr describes it as the way to try the software before paying.
Does Roofr have a mobile app?
Not a native one. Roofr runs in the browser on iOS and Android and can be added to the home screen, with push notifications, the job board, measurements and proposals available on the phone.
What does Roofr integrate with?
Material ordering and pricing connect to ABC Supply, QXO (formerly Beacon) and SRS Distribution. QuickBooks integration is on the Scale plan. A Roofr app on Zapier sends events such as new leads, job stage changes and signed proposals to other tools, and can create jobs and customers in Roofr.
How fast are Roofr measurement reports?
Roofr says paid subscribers get reports in 2 hours or less, and Measure+ subscribers can choose 2-hour or 6-hour delivery. Reports include pitch, roofing squares and material quantities based on your waste factor.
Ready to try Roofr?
Free tier available.
Visit Roofr →Do you build something that competes with Roofr?
We check Roofr against its own website and list the cons next to the pros. If you build a competing product that is not listed here, you can submit it for editorial review. An evaluation can end with or without a listing.
Listings are free. We do not accept payment for inclusion, for placement, for a score, or to remove a documented con. Read this page first and decide whether you want that.