Roofr Review
Modern roofing platform with instant aerial measurements
Score
Score
WrenchStack may earn a commission if you sign up through our links, at no extra cost to you — it never affects our rating or what we write. How we make money.
Quick verdict
Roofr is best for Residential roofing contractors wanting modern UX with built-in aerial measurements and instant quoting. Pricing starts at $0/mo. Strongest fit: Roofing. 4.7 / 5 aggregate user rating. 14-day free trial available.
About Roofr
Roofr is the modern roofing platform built around instant aerial measurements and quote generation, founded in 2015 in Toronto and now serving thousands of residential roofing contractors across North America. The product targets a specific gap that AccuLynx and JobNimbus underserve: roofing operations 1-25 techs wanting modern UI, fast quote generation, and built-in aerial measurement workflows without the enterprise complexity or per-user pricing of legacy roofing platforms.
What separates Roofr from competitors is the instant-aerial-measurement workflow. Roofr's platform integrates with HOVER and includes drone imagery support so contractors can get accurate roof measurements (square footage, slope, ridges, valleys, penetrations) within minutes of providing an address. The measurements flow directly into material takeoffs, instant quotes, contracts, and customer-facing proposals — collapsing what's traditionally a multi-day workflow into the same kitchen-table conversation.
Pricing is per-company with transparent published tiers: Free tier for very small operations testing the workflow, Pro at $69/month for the core quote-to-contract flow, Premium at $179/month with advanced features and additional measurements, and Elite at $359/month with full feature access for established roofing operations. The 14-day free trial allows substantial evaluation including aerial measurement testing.
Integration coverage includes HOVER for aerial measurements (Roofr's signature integration), QuickBooks for accounting, Stripe for payment processing, and Zapier for custom automation. The HOVER integration is particularly important — most roofing operations using accurate aerial measurements use HOVER, and Roofr's deep integration removes the manual export/import step.
The trade-off: Roofr is roofing-only and newer than the established roofing platforms. AccuLynx (founded 2007) has a larger customer base, deeper insurance restoration workflows, and more supplier ordering integrations (ABC Supply, SRS, Beacon). For storm-restoration roofers prioritizing insurance workflows and supplier integration, AccuLynx remains the default. For modern roofing operations prioritizing instant quoting, modern UX, and the HOVER measurement workflow, Roofr is increasingly the strongest option.
Pricing
| Tier | Price | Notes |
|---|---|---|
| Free | Free | Entry tier |
| Pro | $69/mo | |
| Premium | $179/mo | |
| Elite | $359/mo | Top tier |
Free tier supports up to 5 measurement reports per month. Paid tiers add unlimited reports, custom branding, integrations, and CRM features.
Roofr offers a genuinely free tier — uncommon in this category. The free tier typically covers the basics (quoting, invoicing, sometimes scheduling) but lacks the multi-user team management, automation, and reporting depth that paid tiers add. Use it to evaluate the UX before committing, but plan to upgrade once you cross 2-3 users or need recurring service tracking.
Pricing verified 2026-05-26. Vendors change pricing without notice; verify with Roofr before purchasing.
Estimate uses the published starting tier and detects per-user vs per-company pricing automatically. For an exact quote at your team size and feature requirements, request a quote from Roofr.
Key features
Integrations
Pros
- + Instant aerial measurements via HOVER
Type customer address → get accurate roof measurements in minutes. Eliminates the day-long measurement process traditional for roofing quotes. Direct integration with HOVER means no manual file handoff between platforms.
- + Per-company pricing (not per-user)
Pro $69, Premium $179, Elite $359 per month for the company — adding techs doesn't increase subscription cost. At 5+ techs decisively cheaper than per-user roofing platforms like AccuLynx.
- + Free tier for genuine evaluation
Free tier with limited features but real workflow access. Most roofing software requires sales call before any trial; Roofr's free tier lets you actually use the aerial measurement workflow before commitment.
- + Modern UI (4.7 G2 / 4.7 Capterra)
2015 founding as modern roofing platform alternative. Mobile performance and customer-facing proposal quality notably better than legacy roofing software per user reviews.
- + Built-in contract + payment processing
Quote → contract → signature → payment workflow without leaving Roofr. Stripe integration handles deposit and final-payment processing in-app. Critical for fast-cycle residential roofing sales.
- + 14-day free trial with full features
Allows real testing of aerial measurement workflow + customer proposal generation. No feature gates during trial; aerial measurement credit included for evaluation.
Cons
- − Newer platform with smaller user community than AccuLynx
AccuLynx (2007) has 17+ years of feature evolution, deeper insurance restoration workflows, and larger user community. Roofr (2015) is competitive on modern UX but smaller on established workflows and case studies.
- − Less mature insurance restoration workflow
Storm-restoration roofing operations dealing with insurance claims often need the deeper supplement/scope workflows that AccuLynx ships. Roofr handles standard insurance claims but with less depth at the storm-restoration end.
- − Limited supplier ordering integrations
AccuLynx has direct integrations with ABC Supply, SRS, Beacon for material ordering. Roofr's supplier integration ecosystem is smaller. Operations doing significant material ordering may prefer AccuLynx for this reason.
- − HOVER measurement costs separate
HOVER aerial measurement reports cost $30-$60 per report, paid to HOVER directly. Roofr integrates with HOVER but doesn't include HOVER credits — that's a separate spend on top of Roofr subscription.
- − Roofing-only positioning
Built for residential roofing exclusively. Roofing operations that also do gutters, siding, or general exterior remodeling get a thinner feature set than multi-trade platforms or general construction PM tools.
Implementation timeline
1–3 weeks for a small team
Plan for 1-3 weeks for full deployment. Roofr's onboarding is largely self-service with email support and a customer success team during business hours. Realistic timeline for a 5-tech roofing operation: Week 1 account setup, customer/property data import, material pricebook setup with current supplier pricing, HOVER account integration for aerial measurements, mobile app rollout to field reps. Week 2 quote template configuration (proposal branding, terms and conditions, material/labor line items, good-better-best tier setup), contract template configuration, payment processor (Stripe) integration testing. Week 3 first jobs run through Roofr end-to-end — address-to-measurement-to-quote-to-contract-to-payment workflow tested with real customers. For operations migrating from spreadsheet-based or PDF-quote workflows, the migration is straightforward — just start using Roofr for new jobs. For operations migrating from AccuLynx or JobNimbus, the data structures differ enough that customer history typically gets started fresh in Roofr rather than imported wholesale. The biggest behavior change is establishing the HOVER measurement habit at the start of every quote — Roofr's training materials emphasize this since it's the platform's differentiator.
Best for / Watch out for
Available for these trades
WrenchStack Awards
Editorial recognitions Roofr received in our 2026 awards. See full methodology →
Top alternatives to Roofr
Matched by vertical fit, price tier, and team size — not just rating.
Also strong for roofing.
Construction and trades crews that want easy, accurate GPS time tracking with job costing and equipment tracking, including a genuine free tier
Enterprise-tier upgrade path; also strong for roofing; top-rated (4.7/5).
Enterprise-tier upgrade path; also strong for roofing.
Enterprise-tier upgrade path.
Solo contractors and small 1-2 person operations needing only estimates and invoicing
User reviews
Write a review →No user reviews yet for Roofr
Be the first Roofr customer to share your experience. We hand-moderate every review and verify the reviewer when possible — your input shapes what other contractors see.
Write the first review →Write a review of Roofr
We hand-moderate every review and verify the reviewer when possible. Your review appears within 1-3 business days of submission (we email you if we need to verify). Reviews help other contractors make better decisions — and they're the one thing G2/Capterra optimize for that WrenchStack hasn't matched yet. Your input changes that.
Frequently asked questions
How does Roofr compare to AccuLynx?
Roofr is modern UX with per-company pricing ($69-$359/month flat), built around HOVER aerial measurement workflow, smaller user community, less mature insurance restoration. AccuLynx is established (since 2007), per-user pricing, deeper insurance and supplier workflows, larger user community. For new roofing operations or operations doing primarily retail residential roofing, Roofr is increasingly competitive. For storm-restoration operations dealing heavily with insurance claims and supplier ordering, AccuLynx remains the default. Worth evaluating both via free trials.
Is HOVER required to use Roofr?
Not required but recommended. Roofr's signature workflow is aerial-measurement-to-quote, and HOVER is the standard for accurate roof measurements. You can use Roofr without HOVER (enter measurements manually), but you lose the platform's biggest workflow advantage. HOVER measurement reports cost $30-$60 each, paid separately to HOVER. Most Roofr customers use HOVER for the measurement step.
Is Roofr's free tier actually usable?
For solo roofing contractors testing the workflow on a few jobs per month, yes. The free tier has limited features (capped projects, limited proposals, no advanced workflows) but covers the basic instant-quote-to-contract workflow. Most operations upgrade to Pro ($69/month) within 1-3 months once they're confident in the platform. The free tier is genuine evaluation access, not a 14-day countdown.
Does Roofr handle insurance restoration roofing?
Yes for typical insurance claim workflows — supplements, scope adjustments, customer documentation, photo evidence. For storm-restoration operations dealing with thousands of claims per year and complex insurance carrier-specific workflows, AccuLynx ships deeper restoration-specific features. Mixed retail + insurance restoration operations work well on Roofr; pure storm-restoration operations sometimes prefer AccuLynx.
What's included in Pro vs Premium vs Elite tiers?
Pro ($69/month) covers core quote-to-contract workflow for small operations. Premium ($179/month) adds additional measurement reports, advanced proposal templates, automation features, and priority support. Elite ($359/month) includes full feature access with the most measurements, custom branding, dedicated success manager, and advanced analytics. For 1-3 person operations, Pro is sufficient. For established operations doing 50+ quotes per month, Premium or Elite typically pay back through workflow efficiency.
Ready to try Roofr?
14-day free trial. No credit card required to start.
Visit Roofr →