Farmers Insurance Review

About Farmers Insurance

Farmers Insurance is one of the most recognizable insurance brands in the US, founded in 1928 and headquartered in Los Angeles, and it offers business insurance — including coverage for contractors — alongside its better-known personal lines. With an AM Best A (Excellent) financial-strength rating and a vast network of local agents, Farmers is a mainstream, accessible option for a trades business that values a local agent relationship and a familiar brand. It writes the core commercial lines a contractor needs: business owner's policy, general liability, commercial auto, workers' comp, commercial property, and umbrella, and publishes contractor-specific coverage guidance.

For a contractor, Farmers' appeal is familiarity and local access: a recognizable brand, a local agent who can bundle business and personal coverage, and the convenience of an established carrier most people already know. For an owner who wants a face-to-face agent relationship rather than a digital-direct purchase, that local presence is a real plus.

The trade-offs are that Farmers is best known for personal lines (auto/home), so its commercial/contractor depth is more mainstream than specialist — a higher-hazard or complex contractor may find a contractor-focused carrier (Selective, CNA) or specialty market (Markel) a better fit. It is agent-distributed (no instant online commercial bind), and like all large carriers, consumer reviews are mixed, reflecting claims-experience variance more than its A financial rating.

For a small-to-mid trades business that wants business insurance from a recognizable, financially-strong carrier through a local agent — especially one already insuring vehicles or a home with Farmers and wanting to consolidate — Farmers is a convenient, mainstream choice. Contractors with higher-hazard or complex commercial exposures should compare contractor-focused and specialty carriers.