Lead generation · United Kingdom
Rated People
Pay-per-lead UK trades marketplace — 900K registered tradies
Market position
Rated People is the third major UK lead-gen platform after Checkatrade (subscription) and MyBuilder (shortlist-pay). The pay-per-lead model is most similar to US Thumbtack/HomeAdvisor — tradies pay when they decide to pursue a job posting. 900K registered tradies, ~28% UK market share.
United Kingdom-specific note
Pay-per-lead pricing typically £5-£35 per lead depending on job size. Review system carries weight with consumers. No DBS verification by default (paid tier required for enhanced verification).
Pros
- + Pay-per-lead means no annual commitment like Checkatrade
- + Strong consumer-side traffic from organic search
- + Tradie can choose which leads to pursue — selectivity is structurally available
Cons
- − Pay-per-lead means tradies eat cost on leads that don't convert — same problem as US Thumbtack/HomeAdvisor
- − Some forum sentiment around lead quality variance — better in major metros than rural areas
- − Lighter vetting than Checkatrade means consumer-trust depends on reviews accumulated over time
Typical United Kingdom pricing
£5-£35 per lead (job size dependent)
Why this matters for United Kingdom trades
Gas Safe Register (gas), NICEIC (electrical / Part P), and OFTEC (oil heating) are legal requirements — unlicensed work is a criminal offense, and software/insurance must handle RTI, CIS, and VAT natively.
UK trades vendor selection is shaped by mandatory certification (Gas Safe, NICEIC, OFTEC), compressed compliance (HMRC RTI, CIS deductions, auto-enrolment pensions, VAT), and directory-led consumer behavior (Checkatrade, MyBuilder).
Frequently asked
Is Rated People a good fit for United Kingdom trades?
Rated People is the third major UK lead-gen platform after Checkatrade (subscription) and MyBuilder (shortlist-pay). The pay-per-lead model is most similar to US Thumbtack/HomeAdvisor — tradies pay when they decide to pursue a job posting. 900K registered tradies, ~28% UK market share. Pay-per-lead pricing typically £5-£35 per lead depending on job size. Review system carries weight with consumers. No DBS verification by default (paid tier required for enhanced verification).
What does Rated People cost in United Kingdom?
£5-£35 per lead (job size dependent). Pricing and availability can change by region — confirm current United Kingdom pricing on the vendor's site before committing.