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Valve+Meter Performance Marketing Review
Indianapolis performance-marketing agency for home-services contractors that ties marketing spend to booked jobs
Quick verdict
Valve+Meter Performance Marketing is best for Established home-services contractors that want marketing measured against booked jobs and revenue, and that keep job data in a field-service system. Pricing: Not published; quoted after a marketing assessment. No minimum term is published. No public pricing or contract terms, and its revenue-tracking approach needs clean job and invoice data to work well.
About Valve+Meter Performance Marketing
Valve+Meter Performance Marketing is a home-services marketing agency founded in 2017 and headquartered in the Indianapolis area. Its founder and CEO is Marcia Barnes. The company explains its name as 'Valve means control. Meter means measurement,' and its pitch is 'Math Before Marketing': work out the numbers of your business first, then spend on marketing. It says it has served more than 300 contractors.
The agency works only with home-services trades on its current site, including HVAC, plumbing, roofing, electrical, foundations, solar, windows and doors, construction, moving, flooring, pest control, painting, lawn care and garage doors. Services include local SEO and Google Business Profile work, paid search, Google Local Services Ads, paid social, websites, content, reputation management, brand messaging, call tracking and lead attribution, and AI search optimization.
Engagements start with ThinkFirst, an audit that Valve+Meter says covers your service areas, marketing, operations and financials. It says it tracks spend back to booked jobs and reports in plain language, and it lists ServiceTitan among the tools it works with. In May 2025 it acquired Pneuma Media, a Denver lead-generation agency, adding 28 staff to its 45.
The trade-off: Valve+Meter does not publish prices or contract terms, so you only learn the cost and commitment after the assessment. Its revenue-tracking approach works best if you keep clean job and invoice data in your field-service software.
How it works
You request a free marketing assessment, and Valve+Meter runs its ThinkFirst audit of your service areas, marketing, operations and financials. It then builds and manages campaigns across local SEO, Google Business Profile, paid search, Local Services Ads, paid social and your website, with call tracking and lead attribution tied back to booked jobs. Pricing and contract length are not published and are quoted after the assessment.
Pros & cons
What works
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Home-services only
Its current site covers home-services trades only, from HVAC and plumbing to roofing, solar, moving and garage doors.
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Spend tied to booked jobs
Valve+Meter says it tracks every marketing dollar back to a real job and reports in plain language for owners.
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Audit before spending
Its ThinkFirst process starts with a review of your service areas, operations and financials before campaigns are built.
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Broad channel list
Local SEO, Google Business Profile, paid search, Local Services Ads, paid social, websites, content, reputation management and call tracking are all offered.
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Works with ServiceTitan
The agency lists ServiceTitan among the tools it works with, which helps if your jobs and invoices already live there.
What doesn't
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No public pricing
Valve+Meter does not publish prices; you get a quote after the marketing assessment.
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Contract terms not published
The site does not state a minimum term or cancellation terms, so get them in writing before you sign.
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Needs clean job data
Its revenue-tracking approach depends on your job and invoice records, so shops without a field-service system get less from it.
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Recent merger
Valve+Meter absorbed Pneuma Media's team in 2025, so ask who will manage your account.
Services & pricing
- Services offered
- seolocal seoppclocal services adsweb designcontentsocial mediareputation managementlead generation
- Pricing
- Not published; quoted after a marketing assessment
- Minimum contract
- Not published
- Pricing model
- monthly retainer
- Trade specialty
- HVACPlumbingElectricalRoofingGeneral ContractorsLandscaping & Lawn CarePest ControlGarage DoorSolarMovingPaintingFlooring
- Affiliate disclosure
- The link to Valve+Meter Performance Marketing on this page goes to its own site and is not an affiliate link.
Reviews and complaints at the source
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read Valve+Meter Performance Marketing's current reviews at the source.
Frequently asked
What is Valve+Meter's approach?
'Math Before Marketing': it starts with a ThinkFirst audit of your service areas, marketing, operations and financials, then runs campaigns it tracks back to booked jobs.
Is Valve+Meter trades-specific?
Yes. Its current site markets only to home-services contractors, including HVAC, plumbing, roofing, electrical, solar, windows and doors, pest control, lawn care and garage doors.
How much does Valve+Meter cost?
It does not publish pricing or contract terms. You request a marketing assessment and get a quote.
Who runs Valve+Meter?
Founder and CEO Marcia Barnes leads the company, which was founded in 2017 in the Indianapolis area. In May 2025 it acquired Denver-based Pneuma Media.
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