AI Tools · AI Scheduling & Dispatch
Routific Review
Route optimization priced by order volume, with a free plan up to 100 orders a month
Quick verdict
Who Routific fits: Small trades operators with many short stops a day (such as recurring service routes) who want to test route optimization on a free plan, with unlimited drivers, alongside their existing FSM. Pricing: Free for up to 100 orders/month (all features except SMS notifications); $150/mo for 101-1,000 orders/month; above that Routific adds a per-order charge that steps down by volume band from 15 cents (1,001-2,000 orders) to 3 cents (20,001-50,000 orders), with custom pricing past 50,000. One paid plan; unlimited drivers and dispatchers on every plan; orders count once, when scheduled to a route. SMS notifications are a paid add-on. Drawbacks: Built for last-mile delivery rather than field service; no field-service software integrations named (e-commerce integrations plus API); routing layer only (no quoting, invoicing or CRM); order-volume pricing can swing with seasonal work; SMS notifications cost extra.
About Routific
Routific is route-optimization and delivery-management software from Routific Solutions Inc., which its co-founder Marc Kuo started in 2012 and which news coverage places in Vancouver, British Columbia. Routific pitches itself at last-mile delivery businesses (food and meal delivery, couriers, grocery, florists, furniture), not field service, but its routing engine can plan any day of stops, and its free plan makes it a low-risk way for a small trades crew to test whether optimized routes save drive time.
Every plan, including the free one, gets route optimization, unlimited drivers, unlimited dispatchers, driver mobile apps, real-time GPS tracking, email customer notifications, a customer-facing Delivery Tracker and proof of delivery. SMS notifications are a paid add-on and are not included on the free plan.
Pricing is by order volume, not by driver: free up to 100 orders a month, $150/mo for 101-1,000, then an added per-order charge that falls from 15 cents to 3 cents as volume rises, with custom pricing above 50,000 orders. Routific counts each order once, when it is scheduled to a route. Its named integrations are e-commerce systems (Shopify, WooCommerce, Magento, BigCommerce, Zoho) plus an API and webhooks.
The trade-off: Routific is a delivery-routing tool, not an FSM. It does no quoting, invoicing or CRM, names no field-service software integrations, and its proof-of-delivery and delivery-tracker features are built around drop-offs rather than service calls. Treat it as a routing layer you test on the free plan alongside your existing software.
How it works
You import or enter your stops (addresses, time windows and other constraints), and Routific's optimization engine plans routes across your drivers. Drivers follow the route in the mobile app, which tracks them by GPS and captures proof of delivery, while customers get email notifications and a Delivery Tracker link. Orders can come in by hand, by file, from e-commerce integrations such as Shopify, or through Routific's API and webhooks. Billing counts each order once, when it is scheduled to a route: free up to 100 a month, $150/mo up to 1,000, then a per-order charge that steps down with volume. Because unscheduled orders are not counted and the free plan includes every feature except SMS, you can plan real routes and judge the time and fuel savings before paying.
Pros & cons
What works
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Free plan for low volumes
Up to 100 orders a month is free, with every feature except SMS notifications, so a small operator can test route optimization with no upfront cost.
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Unlimited drivers and dispatchers
Every plan includes unlimited drivers and dispatchers, so adding a tech or an office user does not add a seat fee; you pay on order volume.
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Optimization is not gated
The route-optimization engine is included on the free and paid plans alike, rather than held back for a premium tier.
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Driver app and customer tracking included
Driver mobile apps, real-time GPS tracking, email notifications, the Delivery Tracker and proof of delivery come standard on all plans.
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Per-order rate falls with volume
Above 1,000 orders a month, the added per-order charge steps down from 15 cents to 3 cents by volume band, so cost per stop improves as you grow.
What doesn't
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Built for delivery, not field service
Routific markets to last-mile delivery businesses, and features like proof of delivery and the Delivery Tracker are designed around drop-offs. Service calls with variable on-site time may fit less neatly.
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No field-service software integrations named
Its published integrations are e-commerce systems (Shopify, WooCommerce, Magento, BigCommerce, Zoho) plus an API and webhooks. Connecting to your FSM likely means the API or manual import.
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Routing layer, not an FSM
Routific does not quote, invoice or run a CRM. It adds a tool to your stack rather than replacing your field-service platform.
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Order-volume pricing can swing
Billing by scheduled orders rather than a flat per-driver fee means seasonal trades should model busy-month order counts before committing.
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SMS notifications cost extra
Customer texts are a paid add-on and are not on the free plan; Routific itself recommends email notifications with its Delivery Tracker.
Pricing
Free for up to 100 orders/month (all features except SMS notifications); $150/mo for 101-1,000 orders/month; above that Routific adds a per-order charge that steps down by volume band from 15 cents (1,001-2,000 orders) to 3 cents (20,001-50,000 orders), with custom pricing past 50,000. One paid plan; unlimited drivers and dispatchers on every plan; orders count once, when scheduled to a route. SMS notifications are a paid add-on.
Starting at $0/mo
Affiliate disclosure: The link to Routific on this page goes to its own site and is not an affiliate link.
Integrations & key features
Integrations
Key features
Frequently asked
What does Routific do?
Routific is route-optimization and delivery-management software. You add your stops and it plans efficient routes across your drivers, with unlimited drivers and dispatchers, GPS tracking, a driver mobile app, email customer notifications, a Delivery Tracker and proof of delivery. It plans how crews drive the day; it does not answer calls or book jobs.
Is Routific really free?
Yes, up to 100 orders a month, with all features except SMS notifications. From 101 to 1,000 orders it is $150/mo, and above that Routific adds a per-order charge that steps down from 15 cents to 3 cents by volume, with custom pricing past 50,000 orders. Orders are counted once, when scheduled to a route.
Routific vs OptimoRoute?
Both are route optimizers rather than conversational AI. Routific bills by order volume and has a free plan with unlimited drivers; OptimoRoute bills per driver, monthly or annually, and offers a 30-day free trial. Compare them on your own stop counts and driver numbers.
Does Routific replace my field-service software?
No. It is a routing layer, not an FSM; it does not quote, invoice or run your CRM, and its named integrations are e-commerce systems plus an API. Run it alongside your existing software.
Is Routific a good fit for seasonal trades work?
The routing can help, but check the billing model: because it charges by orders scheduled, a business with big seasonal swings should model its busiest months. Also note Routific is built for delivery stops, so test it on real service days using the free plan first.
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