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CraftJack Review

Pay-per-lead service for residential contractors, part of the Angi corporate family

Tier A shared pay per lead
Founded 2003 HQ Chicago, IL Coverage: us nationwide Verified: 2026-05-28
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Quick verdict

CraftJack is best for Residential service trades looking for a low-cost shared-lead platform to test, without committing to HomeAdvisor's monthly subscription. Pricing: $15-$60 per lead. Lead model: Shared — typically 3-4 contractors per lead. Low lead volume, same corporate-family context as HomeAdvisor, shared-lead competition — works as a low-risk testing channel but isn't a primary lead source for most trades.

About CraftJack

CraftJack is the stepchild of the Angi corporate family — a pay-per-lead service that operates with less brand recognition and lower lead volume than its better-known sibling HomeAdvisor, but with a roughly similar economic structure (shared leads, pay-per-lead pricing, 3-4 contractors per lead). For contractors evaluating CraftJack, the question is whether the lower volume + lower brand recognition translates to better unit economics (fewer competitors per lead, sometimes cheaper per-lead prices) or just worse leads (less marketing investment, weaker lead generation).

The answer is 'depends on market.' In some metros and trades, CraftJack delivers acceptable cost-per-acquired-customer because the lower competition + reasonable per-lead pricing makes the math work. In other markets, the lead volume is too thin to justify the contractor-portal overhead. Most contractors who have tried CraftJack describe it as 'fine, not great, occasionally useful.'

The corporate parent context matters. CraftJack is part of Angi Inc. (formerly IAC's home-services portfolio), meaning the same contractor-management infrastructure, sales practices, and corporate accountability that have generated FTC actions and class-action suits against HomeAdvisor and Angi over the past decade applies here too. CraftJack has been less in the spotlight because its size is smaller, but the corporate parent's track record is structurally relevant.

Lead pricing is generally lower than HomeAdvisor's mid-tier — $15-$60 typical — which reflects lower brand-side spend on customer acquisition. Per-lead costs are workable in most trades. The shared-lead exclusivity (3-4 contractors per lead) creates the typical price-comparison conversion friction.

For contractors who want to test a lower-cost shared-lead platform without committing to HomeAdvisor's annual membership + per-lead fees, CraftJack offers a reasonable lower-stakes experiment. The trade-off is lower lead volume and lower brand visibility — fewer leads to optimize against, slower data accumulation, and less platform-leverage for the contractor's profile.

How it works

Customer submits a service request via CraftJack's lead-capture forms. CraftJack matches the lead to 3-4 contractors in the area. Each contractor receives the lead and contacts the customer. Per-lead pricing varies by trade and market. Contractors can dispute clearly-bad leads (wrong number, out-of-area) through the contractor portal, though the dispute process is similar to HomeAdvisor's (functional but slower than best-in-class).

Pros & cons

What works

  • Lower per-lead pricing than HomeAdvisor's mid-tier

    Per-lead costs run $15-$60 typically — meaningfully lower than HomeAdvisor's mid-tier rates. For contractors looking to test shared-lead economics, CraftJack's pricing makes the math easier to validate without large upfront commitment.

  • No monthly subscription requirement

    Unlike HomeAdvisor's $300/mo membership fee, CraftJack operates on pure pay-per-lead. You don't pay if you don't take leads. The lower commitment threshold makes it lower-risk to experiment with.

  • Broad trade coverage

    Covers most residential service trades — HVAC, plumbing, electrical, cleaning, pest, handyman, roofing, landscaping.

What doesn't

  • Lower lead volume than HomeAdvisor or Angi

    Less brand recognition + less marketing investment means CraftJack delivers fewer leads per month than its corporate siblings. For contractors who need consistent lead flow, the volume can be too thin to be a primary channel.

  • Same corporate-family track record

    Part of Angi Inc. (formerly IAC). Same contractor-management infrastructure, same corporate accountability. The FTC actions and class-action history that have hit HomeAdvisor and Angi are relevant context — they reflect on the parent organization.

  • Shared-lead competition

    3-4 contractors per lead. Same price-comparison conversion pressure as other shared-lead platforms. Conversion rate runs 8-15% for most trades.

  • Less robust contractor portal

    The contractor-side experience is mid-tier — functional but not polished. Mobile experience is weaker than LSA or Thumbtack.

  • No real publisher affiliate program

    No documented editorial affiliate program. Recommendations of CraftJack from independent directories are unaffected by commercial alignment.

Pricing

Typical cost
$15-$60 per lead
Pricing model
pay per lead
Lead model
shared
Exclusivity
Shared — typically 3-4 contractors per lead

External ratings & sentiment

Trustpilot

2.5 / 5

BBB

A+ (BBB-accredited)

Reddit sentiment

neutral — viewed as lower-stakes than HomeAdvisor with correspondingly lower upside

Best for

Ideal contractor profile
Residential service trades looking for a low-cost shared-lead platform to test, without committing to HomeAdvisor's monthly subscription
Team size
1-10 users
Affiliate disclosure
Affiliate program: Unknown. No clean publisher affiliate program documented. WrenchStack's recommendation is unchanged regardless of whether an affiliate is active.

Frequently asked

Is CraftJack better than HomeAdvisor?

Different rather than better. Lower per-lead cost, no monthly subscription, lower lead volume, less brand recognition. Same corporate family (Angi Inc.) so the contractor-side experience inherits a lot of HomeAdvisor's structural attributes.

What does a typical lead cost?

$15-$60 with variance by trade and market. Lower-end trades (cleaning, handyman): $15-$30. Mid-tier (HVAC, plumbing, electrical): $30-$60. Higher-value trades and markets can push above $60 but typically stay below HomeAdvisor's equivalent pricing.

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