HomeAdvisor Review

About HomeAdvisor

HomeAdvisor is one of the home services brands of Angi Inc. (Nasdaq: ANGI), which is based in Denver and says it operates the Angi, Angie's List, HomeAdvisor and Handy brands. Angi Inc. was formed in 2017 by combining IAC's HomeAdvisor business with Angie's List, and IAC spun off its stake on March 31, 2025. The FTC's complaint named HomeAdvisor, Inc., also doing business as Angi Leads and HomeAdvisor Powered by Angi. This review leads with the FTC action because it concerns how HomeAdvisor sold leads to pros.

The FTC action is one matter (FTC matter 1923106, Docket No. 9407). In March 2022 the FTC filed an administrative complaint charging that since at least mid-2014 HomeAdvisor made false, misleading or unsubstantiated claims about the quality and source of its leads and about how often they turn into jobs, and that sales agents misrepresented an optional one-month mHelpDesk subscription, which cost $59.99, as free. In January 2023 the FTC announced a consent order requiring HomeAdvisor to pay up to $7.2 million and barring those claims; the Commission finalized the order in April 2023, and in November 2023 the FTC said it had returned more than $3 million to businesses that paid for HomeAdvisor memberships.

How it works for pros today, according to Angi's annual report for 2025: after meeting eligibility criteria, pros buy service and are referred to consumers by Angi's algorithm, and lead fees are charged for consumer matches regardless of whether the pro ends up doing the job. In 2025 pros could buy full-priced leads within a monthly budget, discounted leads in a subscription package, double opt-in leads a la carte, or pre-priced offerings. A basic annual membership includes a business profile on HomeAdvisor.com and Angi.com, a mobile app and online tools. The FTC's January 2023 announcement said service providers generally paid an annual membership fee of $287.99 plus a separate fee for each lead; current prices are not published on the pages we could read.

Service professionals have also sued. In re HomeAdvisor, Inc. Litigation, a class action filed in federal court in Colorado in 2016 by pros who paid for HomeAdvisor memberships, alleges deceptive lead practices. In January 2024 the court refused to certify the nationwide and state deceptive-practices classes and certified only narrower classes over the use of former members' names and likenesses; in September 2024 it granted HomeAdvisor summary judgment on eight counts, and in March 2025 it denied the plaintiffs leave to file a second class-certification motion.

The trade-off: you pay a membership plus lead fees whether or not you win the work, you compete with other pros for each request, and the FTC order shows how its leads were sold to pros in the past. If you try it, set a monthly lead budget and get every price in writing.