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Modernize Review
QuinStreet's home improvement lead brand for contractors in solar, windows, roofing, HVAC, siding, bath and kitchen, and similar trades
Quick verdict
Modernize. Best for: Contractors selling higher-ticket replacement and remodeling work (solar, windows, roofing, HVAC, siding, bath and kitchen) who can follow up fast and track cost per sale by lead source. Pricing: Not published: QuinStreet says it is generally paid per click, per lead or per other action; get per-lead or per-call prices in writing. Lead model: Not published: ask Modernize whether each inquiry or call is also sold to other contractors. Unpublished prices, unconfirmed exclusivity and return rules, payment per inquiry rather than per job, a trade list centered on replacement and remodeling work, and 278 BBB complaints in three years.
About Modernize
Modernize is the home improvement lead brand of QuinStreet, Inc. (Nasdaq: QNST), a performance marketing company based in Foster City, California. QuinStreet completed its acquisition of Modernize on July 1, 2020, and its annual report for the fiscal year ended June 30, 2026 lists Modernize, Inc. as a subsidiary. QuinStreet calls Modernize the flagship brand of its home services business. Modernize is not part of Angi Inc. or IAC and is a separate company from HomeAdvisor.
QuinStreet says its home services business covers more than 15 trades and service areas, such as solar, windows, air conditioning, roofing and siding, plus bathrooms and kitchens, new and replacement gutters and home security, and that it serves over 1,000 clients a year. Inquiries come from QuinStreet's owned and operated websites, and QuinStreet sells contractors four formats: calls that connect consumers directly with a contractor's sales team, qualified inquiries, click listings and branded media. In January 2026 QuinStreet also bought HomeBuddy, another marketplace that connects homeowners with contractors.
We could not confirm Modernize's lead prices, how many contractors receive each inquiry, or its policy for returning bad leads from a primary source, so ask for all three in writing. QuinStreet's annual report says it is generally paid per click, per lead or per other action, so expect to pay for each delivered inquiry or call rather than for jobs won. Modernize's BBB profile, which lists an Austin, Texas address, shows 278 complaints closed in the last three years.
The trade-off: Modernize's trades are high-consideration replacement and remodeling projects rather than repair calls, and you pay for inquiries or calls whether or not they turn into jobs. Before you commit, get the price per lead or call, whether leads are shared, the return rules and any minimum spend in writing, and track your close rate by lead source.
How it works
Homeowners researching projects such as solar, windows, roofing, air conditioning, siding or remodeling fill out forms on QuinStreet's owned and operated websites, including Modernize. QuinStreet delivers the resulting inquiries, live calls that connect the consumer with your sales team, or click listings to participating contractors, and it also sells branded media. QuinStreet says it is generally paid per click, per lead or per other action. You contact the homeowner, quote the job and close the sale yourself.
Pros & cons
What works
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Focus on higher-value home projects
QuinStreet says the business serves trades such as solar, windows, air conditioning, roofing and siding, plus bathrooms and kitchens, gutters and home security, which it describes as high-value, high-consideration home segments.
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Several ways to buy
QuinStreet sells home services clients calls, inquiries, clicks and branded media, so you can choose live calls over form leads if your team closes better on the phone.
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Public-company owner
Modernize has been part of QuinStreet, a Nasdaq-listed performance marketing company, since July 1, 2020, and QuinStreet's 2026 annual report lists Modernize, Inc. as a subsidiary.
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Its own marketing supply
Inquiries come from QuinStreet's owned and operated websites, and QuinStreet says it serves over 1,000 home services clients a year.
What doesn't
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No published prices
We could not find Modernize's per-lead or per-call prices from a primary source. Get them in writing, including any minimum spend, before you start.
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Exclusivity and returns not stated
We could not confirm how many contractors receive each inquiry or what the return policy is for bad leads. Ask both questions before you buy.
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You pay for inquiries, not jobs
QuinStreet is generally paid per click, per lead or per other action, so inquiries that never answer or never buy still cost money.
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Trade fit is specific
The trades QuinStreet names are replacement and remodeling projects. If you mainly do repair or service calls, ask whether Modernize sends that work in your area.
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BBB complaint volume
Modernize's BBB profile lists 278 complaints closed in the last three years (checked 2026-09-30). Read recent complaints before signing up.
Pricing
- Cost and billing
- Not published: QuinStreet says it is generally paid per click, per lead or per other action; get per-lead or per-call prices in writing
- Pricing model
- pay per lead
- Lead model
- shared
- Exclusivity
- Not published: ask Modernize whether each inquiry or call is also sold to other contractors
Reviews and complaints at the source
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read Modernize's current reviews at the source.
Best for
- Ideal contractor profile
- Contractors selling higher-ticket replacement and remodeling work (solar, windows, roofing, HVAC, siding, bath and kitchen) who can follow up fast and track cost per sale by lead source
- Team size
- Any size (priced per lead, call or click, not per user)
- Trade coverage
- HVACRoofingGeneral ContractorsSolar
- Affiliate disclosure
- Affiliate program: Unknown. No clean publisher affiliate program documented. Affiliate status is not an input to WrenchStack's tiers.
Frequently asked
Does Modernize cover solar?
Yes. QuinStreet, which owns Modernize, lists solar among its home services trades, along with windows, air conditioning, roofing, siding, bathrooms and kitchens, gutters and home security. Track your close rate on Modernize leads separately from other sources.
What does it cost per lead?
We could not confirm Modernize's prices from a primary source. QuinStreet says it is generally paid per click, per lead or per other action, and sells calls, inquiries, clicks and branded media. Ask for the price per lead or call by trade and ZIP code, any minimum spend, and the return policy in writing.
How does Modernize compare to HomeAdvisor?
They are separate companies: Modernize is owned by QuinStreet, while HomeAdvisor is an Angi Inc. company. Modernize concentrates on replacement and remodeling trades such as solar, windows, roofing and siding. See the HomeAdvisor entry for its FTC order and fee details.
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