Nextdoor Review

About Nextdoor

Nextdoor is a neighborhood social network run by Nextdoor Holdings, Inc., a San Francisco company listed on the New York Stock Exchange under the ticker NXDR. Its annual report for 2025 says the platform reached 1 in 3 US households and had 21.0 million weekly active users as of December 31, 2025. Neighbors use it for local news and recommendations, and businesses can claim a free Business Page and buy ads.

For a trades business, the relevant product is self-serve advertising. Nextdoor says local businesses choose one of three goals (more website visits, promoting a sale or discount as a Local Deal, or getting more messages), set a radius of up to 30 miles around the business, which Nextdoor turns into a set of ZIP codes, and then set a daily budget and duration or pick one of three recommended starter plans that recur. Nextdoor says the audience you select has no impact on the cost of the ad, and you can pause and resume an ad at any time. Its business site also describes targeting in Ads Manager by homeownership, household income, age, gender and interests, plus custom audiences for retargeting.

Nextdoor sells ads, not leads. Your ad sends neighbors to your website, your deal or your inbox, and turning that into booked jobs depends on your offer, your creative and how fast you follow up. Competitors can advertise in the same ZIP codes, and someone scrolling a neighborhood feed is usually not searching for a contractor at that moment, so intent is generally lower than with a search ad.

The trade-off: Nextdoor gives a local trades business a low-commitment way to put its name in front of nearby households, with a budget you set yourself and no per-lead fee, but it is an ad channel you have to manage. Pair it with search-based channels for people who are already looking for a contractor, and treat Nextdoor as local presence rather than a lead supply.