Lead generation · South Africa
Kandua
SA’s leading home-services marketplace — Santam-owned
Market position
South Africa's biggest home-services marketplace: 40,000+ vetted, background-checked pros connected to roughly R50 million of work per month. Founded in Johannesburg in 2014 and acquired by insurer Santam in May 2024 — institutional backing few marketplaces have.
South Africa-specific note
The Santam acquisition matters: Kandua is now wired into SA's biggest short-term insurer, and the vetting badge carries weight with homeowners. The first lead channel for most SA trades to try.
Pros
- + Largest SA home-services marketplace (40k+ pros)
- + Background-checked/vetted pro network builds trust
- + Santam ownership = stability + insurance ecosystem
- + Real consumer demand (~R50M/mo of work)
Cons
- − Pro pricing not public
- − Marketplace competition among pros
- − Lead quality varies by trade and region
- − Platform dependence risk
Typical South Africa pricing
Pro pricing not published (sign up via Kandua for Pros).
Why this matters for South Africa trades
Electrical work legally requires Department of Employment & Labour registration (registered persons issue the mandatory Certificate of Compliance); gas work requires SAQCC Gas registration (unregistered work voids home insurance); PIRB plumbing CoCs are required for geysers and solar water heaters; CIDB grading gates public construction; NHBRC registration is mandatory for home builders; and employers need a current COIDA Letter of Good Standing for site access.
South African trades vendor selection is shaped by Certificate-of-Compliance culture (electrical CoCs via DoEL-registered persons, SAQCC Gas, PIRB plumbing CoCs), CIDB contractor grading (1–9) gating public work, NHBRC registration for home builders, SARS compliance (15% VAT, monthly EMP201, e-invoicing phasing in ~2026–28), the COIDA Letter of Good Standing — and the solar-installation boom the load-shedding era created.
Frequently asked
Is Kandua a good fit for South Africa trades?
South Africa's biggest home-services marketplace: 40,000+ vetted, background-checked pros connected to roughly R50 million of work per month. Founded in Johannesburg in 2014 and acquired by insurer Santam in May 2024 — institutional backing few marketplaces have. The Santam acquisition matters: Kandua is now wired into SA's biggest short-term insurer, and the vetting badge carries weight with homeowners. The first lead channel for most SA trades to try.
What does Kandua cost in South Africa?
Pro pricing not published (sign up via Kandua for Pros).. Pricing and availability can change by region — confirm current South Africa pricing on the vendor's site before committing.
Is Kandua recommended?
Yes — it is a Tier S (Recommended) pick in our South Africa directory for lead generation, based on market fit and reputation. Still compare it against the alternatives for your specific trade and region.