OptimoRoute Review
Route planning and scheduling optimization for field service businesses
Fit Score
Fit Score
▸ How we scored OptimoRoute: 8.8/10
| Factor | Weight | Sub-score |
|---|---|---|
| Vertical fit (best trade) | 60% | 8.0/10 |
| Pricing transparency | 20% | 10.0/10 |
| Integration coverage | 20% | 10.0/10 |
Weighted composite, applied identically to every vendor; no vendor pays to change it. Full Fit Score methodology →
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Quick verdict
OptimoRoute is best for Multi-route service businesses (pest control, landscaping, cleaning, pool service, delivery) that want dedicated route optimization alongside their FSM. Pricing starts at $35.1/driver/mo. Trade fit of 8/10 or higher: Pest Control, Pool Service. 30-day free trial available.
Reviews on review sites
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read OptimoRoute's current reviews at the source.
About OptimoRoute
OptimoRoute is route planning and scheduling software for businesses that run many stops a day, founded in 2012 by Goran Kukolj and Marin Saric and based in Palo Alto, California. It serves delivery and field service operations, including pest control, landscaping, cleaning and pool service, where route density drives the economics.
It optimizes routes around time windows, driver skills and vehicle capacity, tracks drivers live, and re-plans when jobs change. Lite covers the mobile app, live tracking, route history, exports and API access for up to 700 orders; Pro adds weekly planning, real-time order tracking, proof of delivery, customer feedback and analytics for up to 1,000 orders; the Custom plan adds multi-day routes, pickup and delivery, commercial routing and dynamic depots.
Pricing is per driver: Lite $35.10 and Pro $44.10 a month billed annually (paying a year upfront gives a 10% discount), with Custom quoted. There is a 30-day free trial with no credit card. It connects to other systems through its REST API and Zapier, with integrations for Shopify, WooCommerce, Salesforce, HubSpot and NetSuite.
The trade-off: OptimoRoute is routing only, not a full FSM, so it sits beside your quoting, invoicing and customer records. Shops with a handful of stops a day usually get enough from their FSM's built-in routing.
Pricing
| Tier | Price | Notes |
|---|---|---|
| Lite | $35.10/driver/mo | Lowest price in this table |
| Pro | $44.10/driver/mo | Highest price in this table |
| Custom | See pricing note |
Per-driver pricing: Lite $35.10 and Pro $44.10 per driver/mo billed annually (the page mentions a 10% discount for annual billing and shows no monthly-billing price); Custom plan quote-based. Lite up to 700 orders, Pro up to 1,000; multi-day routes and pickup-and-delivery are Custom features. 30-day free trial, no credit card. Verified against optimoroute.com/pricing 2026-10-08.
OptimoRoute starts at $35.1/driver/mo (Lite tier). That is a per-seat price, so the bill grows as you add seats; check the pricing note for what counts as a seat, seat minimums and plan limits. We place it in our entry price band (under $100 per user per month) by counting one driver as one user. The tier prices in the table above run from $35.10 to $44.10/driver/mo; the pricing note gives the billing terms and any other published prices. 1 of its 3 tiers has no price in our table; see the pricing note. 30-day free trial.
Pricing verified 2026-10-08. Prices can change, so confirm them with OptimoRoute before purchasing.
Cost by crew size
Monthly cost of the cheapest OptimoRoute plan that allows each number of users, worked out from the plan prices and user rules on its pricing page, counting every tech as a full user. Plan prices and extra-user fees only: job, appointment and other usage limits, add-ons, setup fees and payment processing are not included; where a plan's usage limit is recorded, it is named under the figure.
| Users | Billed annually |
|---|---|
| 1 | $35.10/mo Lite |
| 3 | $105.30/mo Lite |
| 5 | $175.50/mo Lite |
| 10 | $351/mo Lite |
Source: optimoroute.com/pricing, read 2026-10-08.
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Key features
Integrations
Pros
- + Dedicated route optimization
Routes are optimized around time windows, driver skills and vehicle capacity, with live tracking and re-planning when jobs are added or cancelled, which goes deeper than most FSM-bundled routing.
- + 30-day free trial, no credit card
Long enough to plan several weeks of real routes on your own data and compare the results with how you route today.
- + Pairs with existing FSM
OptimoRoute isn't a replacement; it's the routing-specialty layer on top of whatever FSM you use. No platform migration required to adopt. Pest control operations on PestPac/FieldRoutes/GorillaDesk can add OptimoRoute as the routing specialty without changing their core platform.
- + Proof of delivery and customer feedback on Pro
Pro adds real-time order tracking, proof of delivery, customer feedback and weekly planning.
- + API and Zapier connections
A REST API plus Zapier, Shopify, WooCommerce, Salesforce, HubSpot and NetSuite integrations let it take orders from the systems you already use.
Cons
- − Route optimization only, not a full FSM
OptimoRoute doesn't handle quotes, invoicing, billing or a customer portal. It sits on top of your FSM or CRM, adding another monthly subscription.
- − Per-driver pricing adds up at scale
At $35.10-$44.10 per driver per month (billed annually), 50 drivers cost roughly $1,755-$2,205 a month on top of your FSM. Measure the route savings during the trial.
- − Less trade-specific than HVAC- or plumbing-focused FSM
Routing-specialty positioning means no trade-specific workflows for HVAC repair quoting, plumbing service contracts, or electrical inspection workflows. HVAC operations get the routing benefit but lose trade-specific FSM depth.
- − Multi-day routes need Custom
Multi-day route planning, pickup-and-delivery and dynamic depots are Custom-plan features, so recurring multi-day route operations should get a quote.
- − Best fit is high-density routing
Pest control, lawn care, pool service and delivery benefit most. HVAC and plumbing service shops with a few calls a day usually get enough from their FSM's routing.
Implementation
OptimoRoute is largely self-service. Import customers and orders (CSV from your FSM or spreadsheets, or through the API or Zapier), set up drivers, vehicles, skills, capacities and depots, then describe your real constraints: time windows, service durations and which driver can do which job. Getting those constraints right is what makes the optimization good. Roll the mobile app out to drivers, train dispatchers on re-planning during the day, and compare optimized routes with your current ones during the 30-day trial.
Best for / Watch out for
Best for
Multi-route service businesses (pest control, landscaping, cleaning, pool service, delivery) that want dedicated route optimization alongside their FSM
Watch out for
Route optimization only, not a full FSM, so it pairs with separate invoicing and CRM; per-driver pricing adds up at scale; multi-day routes need the Custom plan
Available for these trades
Alternatives to OptimoRoute
Matched on tool type, shared trades, price tier and team size.
Starts at $39 per user a month.
Starts at $25 a month base, more as users are added.
Starts at $29 a month base, more as users are added; stronger hvac specialty fit.
Starts at $59 a month base, more as users are added; stronger hvac specialty fit.
Starts at $44.92 per route a month; stronger pest control specialty fit.
Starts at $49 a month for the company; stronger landscaping & lawn care specialty fit.
User reviews
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Frequently asked questions
How does OptimoRoute compare to routing built into FSM platforms?
FSM-bundled routing covers basic scheduling and route order. OptimoRoute is dedicated routing software that optimizes around time windows, skills, capacity and live changes. For a few service calls a day, FSM routing is usually enough; for dense daily routes (pest control, lawn care, pool service), test OptimoRoute on your own routes during the trial.
Do I need to switch FSM to use OptimoRoute?
No. OptimoRoute pairs with whatever FSM you currently use. Customer data and route assignments flow between OptimoRoute and your FSM via Zapier workflows or CSV imports. The architecture is intentionally layered: OptimoRoute as the routing specialty, your existing FSM as the customer/billing/invoicing core.
What types of operations benefit most from OptimoRoute?
Operations with many stops per route: pest control, lawn care, pool service, route-based cleaning and delivery. Shops with a few service calls a day (HVAC, plumbing repair) get less from dedicated routing, since their FSM's routing usually copes.
Is the 30-day free trial enough to evaluate OptimoRoute?
Yes. Use it as a production test: configure your constraints (time windows, capacity, driver skills), optimize two or three weeks of real routes, and compare miles and stops per day with your current routing.
What's the difference between Lite, Pro and Custom?
Lite ($35.10/driver/mo billed annually) covers the mobile app, live tracking, route history, exports and API access for up to 700 orders. Pro ($44.10) adds weekly planning, real-time order tracking, proof of delivery, customer feedback and analytics for up to 1,000 orders. Custom is quoted and adds multi-day routes, pickup and delivery, commercial routing and dynamic depots.
Ready to try OptimoRoute?
Pricing starts at $35.1/driver/mo. 30-day free trial. The pricing note records that no credit card is needed.
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